Technology to Combat Crosswalk Distraction

The urban mobility paradigm is changing, and Smart Cities have to keep up with this change. The new mobility paradigm in urban areas came also with a lot of people distracted, talking with others or looking at their phones instead of paying attention to their surroundings.
Although fatal car accidents have declined in recent years, pedestrian deaths are actually on the rise. The fact that pedestrians and drivers are overly confident in their ability to multitask is the principal reason for this increase.
Distracted driving is a well-established problem, but the problem of distracted walking is a relatively new one. Each year, more and more people are injured and killed as a result of using their phones while walking or crossing the street.
SR-CROSSLED-S – a new kind of road stud developed by SERNIS - may be the most promising technology to reduce crosswalk accidents related to distractions.

Distracted driving

Distracted driving is defined as any activity that draws your focus away from safe driving, such as chatting or texting on your phone, eating, and drinking.
You cannot drive safely unless you give your full attention to the task of driving. Any non-driving activity is a possible distraction and raises your chances of an accident.
The most dangerous distraction is texting. According to the NTHSA, sending or reading a text message takes your attention away from the road for 5 seconds. That's lengthy enough for a car moving at 55 mph to drive the length of a football field.

Distracted walking

Most individuals are aware that distracted driving is a serious issue, but distracted walking is increasingly becoming a cause of significant personal injury. Distracted walking accidents are so widespread that the National Safety Council (America) included them for the first time in its annual injury statistics report in 2015.
In a 2012 study of Seattle's most hazardous junctions, researchers discovered that about one-third of pedestrians approaching these crossroads were seen chatting on their phones, texting, or listening to music.
Nasar and a research team from the Department of City and Regional Planning at Ohio State University examined data on pedestrian-car accidents, pedestrian falls, and other injuries caused by distracted walking and hypothesized that up to two million injuries could be caused each year when people walk while texting or talking on their phones, even when they are hands-free.
Another unexpected impact of distracted walking was revealed in research conducted by the University of British Columbia. They warn that driverless automobiles may be misled by distracted pedestrians' actions and so be less able to stop and avoid a pedestrian

SR-CROSSLED-S to alert distracted drivers

SR-CROSSLED-S – a new kind of road stud developed by SERNIS - may be the most promising technology to reduce crosswalk accidents related to distractions – by drivers and pedestrians. Warnings on top of the white crosswalk lines at crosswalks can redirect the attention of a distracted pedestrian or a distracted driver back to the crosswalk, avoiding accidents.
SR-CROSSLED-S must be installed on the top of the white cross lines creating a homogeneous illumination of the crosswalk. It is the perfect device to alert distracted drivers when they are approaching the crosswalk. The large lighted area has a great visual impact, making it almost impossible for oncoming drivers to overlook them
SR-CROSSLED-S has a low profile (flat on the surface), ensuring that it will not disturb circulation.
The SR-CROSSLED-S was designed with urban design in mind, to have just a minimal effect on the aesthetic of the road scheme/urban design. Its application in old historic towns and city centers increases the safety and visibility of crosswalks at night while also conserving the scenic character of the streets at night. It's simple design blends very well with the urban environment.
The SR-CROSSLED-S may be utilized as a decorative street lighting fixture for urban illumination, enhancing the surrounding landscape.

Ready for all the roads

This solution features a robust and long-lasting structure with high strength, as proven by certification by European Standard EN124, class D400. Tests have demonstrated that after applying the 5 preloads of 2/3 of the test force (266,3 kN), the load was raised to the test force of 400 kN. After applying a force of 400 kN for 30 s, the SR-CROSSLED-S showed no evidence of cracking/fracture and resisted the corresponding maximum force of the specified class.
The anti-skidding treatment on the surface will avoid slipping accidents on motorcycles and bikes.
This road safety solution is completely waterproof. The magic gel protects every element inside.
The installation procedure is quite straightforward, and maintenance is less expensive and time-consuming than other alternatives on the market, minimizing disruptions to circulation throughout this process.
Unlike other comparable systems on the market, SR-CROSSLED-S’s structure enables easy and rapid maintenance and replacement of the electronic module in the crosswalk, without the need to drill holes and remove the entire device from the soil. This is critical in this sort of application since it eliminates the need for road cuttings and the associated expenditures.
SR-CROSSLED-S has robust construction - top made of stainless-steel alloy with polycarbonate - with high strength, allowing it to be used in any type of traffic application

Intensive LEDs with very low power consumption

The standard version was programmed for steady light, but other modes of operation like flashing or sequential are available with an external controller (PC500). Similar to the regular road studs developed by SERNIS, SR-CROSSLED-S can be controlled with PC500
The wired system can be powered by electric or solar energy. It has very low power consumption.

Explore the new SR-CROSSLED-S here.